Targeting new leads and retaining existing customers in today’s digital landscape can be challenging for many home services brands. But with a few changes in your marketing strategy, your business can stay ahead of the competition, meet growing customer demands, and save your team time as you both attract potential customers and work to retain loyal customers.

A quick note before we dive into the list, efforts to improve your customer lead experience will also improve your existing customer experience. And with just a 5% increase in customer retention, many businesses see an increase in profits by at least 25%. Working to streamline the customer experience, add convenience and speed, and provide a truly customer-focused journey will pay off for your home services business.

Here are three tips to teach you how to attract new home services customers (and retain current clients for future business!):

1. Know your ideal customer

In order to improve your overall customer retention rate, you need to consistently meet the needs and expectations of your clients. It’s critical that you know their challenges, top pain points, and how you can solve those problems with your service. If you don’t have a fully documented target persona already, consider building out a clear customer profile.

Not sure where to start? Take a look at past customers or those who follow you on social media. Get an idea of what clients your business attracts and best serves.

After you have an idea of who your ideal client might be, get to work on a detailed customer profile. As you build it be sure to include answers to the following questions:

Who is your ideal customer?

Give your target customer a name and a general background story that describes their marital status, if they have kids, if they own their home, who they follow on social media, what they care about, etc.